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2016

pepsi spire | nfl superbowl

Pepsi Spire | NFL Superbowl

2016

Pepsi Spire | NFL Superbowl

2016
Pepsi and the Superbowl coming together.
Pepsi Spire NFL Super Bowl key art: branded touchscreen fountain unit surrounded by exploding soda graphics
CLIENT
PepsiCo
MADE AT
Firstborn
Responsibilities
Rigging, and character animation
CREATIVE/ART DIRECTOR
Jonathan Kim
LEAD MOTION ANIMATION
Michael Kuzmich
MOTION ANIMATOR
Yun Chen
3D MODELING
Ron White
DESIGN
Yun Chen
TEXTURING/SHADING
Yun Chen
Animated phone-format UI loop: Pepsi Spire touch-to-start screen
Animated phone-format UI loop: flavor selection burst
Animated phone-format UI loop: Mountain Dew flavor reveal
Animated phone-format UI loop: Pepsi flavor mix animation
Tall collage of Pepsi Spire interface screens and football-themed flavor art panels
Wide UI motion loop: Spire raise-your-flavor sequence
Wide UI motion loop: pepsi spire branding animation
Wide UI motion loop: football player flavor-burst animation
Pepsi Spire interactive fountain installation, front view
Pepsi Spire touchscreen detail in venue
Pepsi Spire units deployed at stadium concourse